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Bodegas F. Rubio

About us

 

The Winery

Our Story

Located in the heart of the Guadalupe Valley, Bodegas F. Rubio is a family winery founded by Francisco Rubio, built on the belief that farming is a legacy honored through discipline, respect, and vision. From the very beginning, the project has been focused on producing premium Mexican wines, crafted exclusively from grapes grown in their own vineyards.

A project of origin and vision, where tradition carries the legacy.

Through Time

2002

Acquisition

The property was acquired by Francisco Rubio C. with the goal of building a country home in the Guadalupe Valley.

2005

The First Vines

The first vines were planted, cementing a philosophy of complete control over the process — from field to bottle — and prioritizing a limited yield per hectare to produce grapes of greater quality and character.

2008

The Blend

The first vintage was introduced: a blend of Cabernet Sauvignon and Merlot that marked the birth of Herencia Tinto and defined the house style — focused on elegance, structure, and varietal expression.

2010

Opening

The Rubio family began to fully immerse themselves in the project, taking part in various areas of the winery. Over time, the "F." in the name evolved to represent the entire family. During this stage, the winery opened its doors to the public, welcoming visitors and sharing experiences centered around wine and the Guadalupe Valley.

2026

Premium Winery

Bodegas F. Rubio establishes itself as a premium winery in the Guadalupe Valley, recognized for the quality and character of its wines. Its labels have earned various accolades and today are featured on the wine lists of some of the finest restaurants in the country.

Precision Viticulture and Organic Stewardship

We believe that farming is a legacy worth protecting. That's why our work in the field is guided by a model of ecosystem balance:

Organic Nutrition

We use natural compost and seaweed-derived nutrients to strengthen the vine from the root up.

Biological Control

We use barn owls for pest management, eliminating the need for harsh chemical agents.

Identity Without Distractions

These responsible practices ensure that the soil and climate of the Guadalupe Valley are expressed with complete honesty in every bottle.

Bodegas F. Rubio

Meet the Team

Our Team

Founder and Producer.

Francisco Rubio C

With more than two decades of professional experience, Francisco Rubio has transformed his family's connection to the land into a deeply meaningful winemaking project. Since 2005, in the Guadalupe Valley, he has led Bodegas F. Rubio with a vision centered on excellence, seeking to express the unique character of each vineyard. More than a winery, his project represents a space of encounter, identity, and family legacy — where every harvest reflects discipline, passion, and a commitment to crafting wines with authenticity and purpose.

Commercial Director

Francisco Rubio R.

Commercial Director of Bodegas F. Rubio, responsible for bringing our wines to new markets and building connections that go beyond the glass. A lawyer by profession and a passionate wine enthusiast, he combines strategic vision with a deep appreciation for the product to drive the brand's growth.

Hospitality Director

Alexandro Rubio R.

He leads the culinary and hospitality experience at Bodegas F. Rubio. His approach brings together hospitality, wine, and cuisine to create warm, relaxed, and authentic moments around the table. As the restaurant's chef, he develops a menu inspired by Italian cuisine, with dishes designed to achieve pairings that highlight the character of the house wines. His cooking evolves constantly through fresh, seasonal ingredients sourced from the Guadalupe Valley and the port of Ensenada, incorporating seasonal specials and flavors that change with every harvest.

Administrative Director

Jessica Rubio

She coordinates the overall operations of Bodegas F. Rubio, serving as the link between the vineyard, the winemaking process, and the culinary experience. Her vision ensures harmony and consistency at every stage, from the origins in the field all the way to the table.

Winemaker

Alberto Rubio

With a career dating back to 2005, he has been part of Bodegas F. Rubio's journey since its very first vintages in the Guadalupe Valley, growing harvest after harvest in close connection with the vineyard and the character of each season. His approach is rooted in a deep bond with the land, crafting wines that are balanced, honest, and full of identity. He has collaborated on various projects throughout the region and is the founder of initiatives such as Fluxus, Ballena Tinta, and Cuatro Niñas.

Vineyard Agronomist

Leobardo Terán

An Agricultural Engineer specializing in plant science with solid experience in viticulture, he currently serves as technical advisor for Bodegas F. Rubio and various other wine projects in Ensenada. His approach combines technical expertise with a deep sensitivity for the environment, managing the vineyards through balanced nutrition practices that support both grape quality and the health of the surrounding ecosystem.